The demand-side ad buy platform MediaMath today announced its acquisition of Spree7, a programmatic implementation firm based in Berlin, Germany. This acquisition gives MediaMath an entree into programmatic markets in Germany, Austria, and Switzerland. The Spree7 office becomes MediaMath’s 16th office. The history: Spree7 was founded in 2012 by PubliGroupe and MediaMath to address the growing demand for programmatic […]
MediaMath acquires Spree7 to cash in on demand for global programmatic ads
Venture Beat - 18 Nov 2015 22:23
The demand-side ad buy platform MediaMath today announced its acquisition of Spree7, a programmatic implementation firm based in Berlin, Germany. This acquisition gives MediaMath an entree into programmatic markets in Germany, Austria, and Switzerland. The Spree7 office becomes MediaMath’s 16th office. The history: Spree7 was founded in 2012 by PubliGroupe and MediaMath to address the growing demand for programmatic […]
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